Naam
Naamdr. SJ Sijtsema
RoepnaamSiet
Emailsiet.sijtsema@wur.nl

Werk
OmschrijvingConsumentenonderzoeker voedsel en innovatie
OrganisatieWageningen Economic Research
OrganisatieeenheidConsument & Keten
Telefoon+31 317 484 791
Mobiel
Telefoon secretariaat+31 70 335 8330
Telefoon 2
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BezoekadresDroevendaalsesteeg 4
6708PB, WAGENINGEN
Gebouw/Kamer104/Flex
PostadresPostbus 8130
6700EW, WAGENINGEN
Bodenummer135
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

Siet Sijtsema works at Wageningen University and Research and holds a PhD about Consumers’ perception of Health in the perspective of consumer oriented product development and an Msc in Sociology and Bsc in Food technology. She has 20 years of experience in conducting consumer research in the food and sustainability domain as part of Circular Food Design approach. She participated in projects on consumers perceptions about fruit and vegetables, bio-based products and packaging, food waste, food safety and confidence. She has experience with quantitative and especially qualitative consumer research methods such as focus groups discussions. She developed Circular Food Design model which represents the multidisciplinary and users oriented approach she applied in her research last decades.


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  Siet Sijtsema op Linkedin

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