Search staff/organisations dr. SJ Sijtsema
Name
Namedr. SJ Sijtsema
FirstnameSiet
Emailsiet.sijtsema@wur.nl

Job details
DescriptionConsumer researcher Food and Innovation
OrganizationWageningen Economic Research
Organization UnitConsumer and Chain
Phone+31 317 484 791
Mobile
Secretarial phone+31 70 335 8330
Phone 2
Fax
Note for telephonist
Note by telephonist
Visiting addressDroevendaalsesteeg 4
6708PB, WAGENINGEN
Building/Room104/Flex
Postal addressPostbus 8130
6700EW, WAGENINGEN
Courier135
Regular availability
Mo Tu We Th Fr
Morning
Afternoon
Ancillary activities
  • No ancillary activities -
    Apr 2022 - Present


Biography

Siet Sijtsema works at Wageningen University and Research and holds a PhD about Consumers’ perception of Health in the perspective of consumer oriented product development and an Msc in Sociology and Bsc in Food technology. She has 20 years of experience in conducting consumer research in the food and sustainability domain as part of Circular Food Design approach. She participated in projects on consumers perceptions about fruit and vegetables, bio-based products and packaging, food waste, food safety and confidence. She has experience with quantitative and especially qualitative consumer research methods such as focus groups discussions. She developed Circular Food Design model which represents the multidisciplinary and users oriented approach she applied in her research last decades.


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