Naam
Naamdr. M Kornelis
RoepnaamMarcel
Emailmarcel.kornelis@wur.nl

Werk
Omschrijvingonderzoeker consumentengedrag
OrganisatieWageningen Economic Research
OrganisatieeenheidDatawetenschap, Informatiemanagement & Projectmanagement Organisatie
Telefoon+31 317 481 773+31 317 481 773
Mobiel
Telefoon secretariaat
Telefoon 2+31 317 484 489
Fax
Notitie voor telefonist
Notitie door telefonist
BezoekadresPrinses Beatrixlaan 582-528
2595BM, 'S-GRAVENHAGE
Droevendaalsesteeg 4
6708PB, WAGENINGEN
Gebouw/Kamer/Flex104/Flex
PostadresPostbus 29703
2502LS, 'S GRAVENHAGE
Postbus 8130
6700EW, WAGENINGEN
BodenummerWER87
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

Marcel Kornelis holds a PhD in economics and has more than seventeen years of experience in qualitative and quantitative consumer research, in writing and publishing reports and scientific papers, and in contributing to strategic development of companies. In his work he applies combinations of scientific sound and state-of-the-art data-analytic methods, such as econometrics, psychometrics, and time series analysis, to, transform key marketing questions into quantifiable decision variables, to comprise big sets of market data into concise market metrics, to figure out what determines market performance in the short- and long-run, and to reveal how marketing decision variables are optimally set in practice. His work helps to improve the strategic marketing of companies and institutes.


Expertiseprofiel
Expertise

Publicaties
Publicatielijsten

Projecten
Caption Text
  • mail
  • chat
  • print

Profiel