Name
Namedr. M Kornelis
FirstnameMarcel
Emailmarcel.kornelis@wur.nl

Job details
Descriptionresearcher consumer behaviour
OrganizationWageningen Economic Research
Organization UnitData Science, Information Management & Projectmanagement Organisation
Phone+31 317 481 773+31 317 481 773
Mobile
Secretarial phone
Phone 2+31 317 484 489
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Visiting addressPrinses Beatrixlaan 582-528
2595BM, 'S-GRAVENHAGE
Droevendaalsesteeg 4
6708PB, WAGENINGEN
Building/Room/Flex104/Flex
Postal addressPostbus 29703
2502LS, 'S GRAVENHAGE
Postbus 8130
6700EW, WAGENINGEN
CourierWER87
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Biography

Marcel Kornelis holds a PhD in economics and has more than seventeen years of experience in qualitative and quantitative consumer research, in writing and publishing reports and scientific papers, and in contributing to strategic development of companies. In his work he applies combinations of scientific sound and state-of-the-art data-analytic methods, such as econometrics, psychometrics, and time series analysis, to, transform key marketing questions into quantifiable decision variables, to comprise big sets of market data into concise market metrics, to figure out what determines market performance in the short- and long-run, and to reveal how marketing decision variables are optimally set in practice. His work helps to improve the strategic marketing of companies and institutes.


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