Naam
Naamdr. MC Onwezen
RoepnaamMarleen
Emailmarleen.onwezen@wur.nl

Werk
OmschrijvingSr. Researcher in consumer behaviour
OrganisatieWageningen Economic Research
OrganisatieeenheidConsument & Keten
Telefoon+31 70 335 8175
Mobiel
Telefoon secretariaat
Telefoon 2
Fax+31 70 335 8199
Notitie voor telefonist
Notitie door telefonist
BezoekadresPrinses Beatrixlaan 582-528
2595BM, 'S-GRAVENHAGE
Gebouw/Kamer/Flex
PostadresPostbus 29703
2502LS, 'S GRAVENHAGE
BodenummerGeen
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

I am a social psychologist who has a PhD on the role of emotions in behaviour. I manage and conduct research at Wageningen Economic Research. My expertise refers to understanding consumers’ healthy or sustainable behavior. My research designs explain why consumers engage in these behaviours, or refer to experimental designs to guide consumers towards desired behavior. Important concepts are for example emotions, social norms, consumer segmentation, values and habits. Additionally, I translate the findings in policy recommendations or marketing concepts, such that scientific findings are translated to practice.


Expertiseprofiel
Expertise
Sociale media
  Marleen Onwezen op Linkedin

Publicaties
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Profiel