Robert Goedegebure is postdoctoral researcher / lecturer at the department of Urban Economics at Wageningen University, The Netherlands. He has a MSc in Marketing, a MSc in Consumer Studies and holds a PhD in Marketing and Consumer Behavior. His research focuses on the role of different forms of social influences in decision making, with a strong emphasis on healthy choices. In his research he combines novel technologies (e.g., fMRI and VR) with conventional experimental methods (e.g., self-reports).
Social influences, consumer choice, health economics