Zoek medewerkers/organisaties dr.ir. FJHM Verhees
Naam
Naamdr.ir. FJHM Verhees
RoepnaamFrans
Emailfrans.verhees@wur.nl

Werk
OmschrijvingUniversitair docent
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 485 041
Mobiel
Telefoon secretariaat
Telefoon 2
Fax
Notitie voor telefonist
Notitie door telefonist
BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5012
PostadresPostbus 8130
6700EW, WAGENINGEN
Bodenummer87
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

Frans Verhees is Assistant Professor in the Marketing and Consumer Behaviour Group.

General research topic: marketing decision-making in medium sized, small and micro firms, including cooperatives, with a special interest in food and agribusiness.

Theoretical approach: By using theories and concepts from marketing (e.g. market orientation, market segmentation, branding and innovation adoption), and consumer behaviour (e.g. construal level theory, and social learning) he aims to understand how medium sized, small and micro firms in food supply chains make marketing decisions.

Current research: Current studies focus on:

  1. Branding of micro firms in food supply chains
  2. Branding of entrepreneurial firms
  3. Market oriented seed supply chains in emerging markets
  4. Marketing decision about online food retailing
  5. Market oriented selection of new fruit varieties

Expertiseprofiel
Expertise

Publicaties
Publicatielijsten

Projecten

Onderwijs

Onderwijs in marketing van algemeen inleidend tot specifieke onderwerpen en marketing voor gevorderden.

Frans Verhees doceert op dit moment:

  • Management en Marketing (BMO24306)
  • Advanced Management and Marketing (BMO21306)
  • Introduction to Business Economics, Management and Marketing (BEC21806)

In het verleden doceerde bij ook

  • Inleiding bedrijfs en consumentenwetenschappen (MCB11805)
  • Strategies and Models (MCB31806)
  • Marketing, Product Innovatie en Branding bij het Anton Jurgens instituut (MBA)
Vakken
  • BEC-21806 - Introduction to Business Economics, Management and Marketing
  • BEC-53806 - Sustainable Seaweed Chains
  • BEC-55802 - From business theory to practical application
  • BMO-21306 - Advanced Management and Marketing
  • BMO-24306 - Management and Marketing
  • MCB-70224 - MSc Internship Marketing and Consumer Behaviour
  • MCB-70424 - MSc Internship Marketing and Consumer Behaviour
  • MCB-79224 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-79324 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-80424 - MSc Thesis Marketing and Consumer Behaviour
  • MCB-80436 - MSc Thesis Marketing and Consumer Behaviour
  • YSS-10906 - Analysis of a Problem Situation
  • YSS-37006 - Business Theories and Sustainability
  • YSS-38003 - Critical Reflections on Sustainable Business
  • YSS-38806 - Analytical Methods for Sustainable Business and Innovation
Caption Text
  • mail
  • chat
  • print

Profiel