Search staff/organisations dr.ir. FJHM Verhees
Name
Namedr.ir. FJHM Verhees
FirstnameFrans
Emailfrans.verhees@wur.nl

Job details
DescriptionUniversitair docent
OrganizationDepartment of Social Sciences
Organization UnitMarketing and Consumer Behaviour
Phone+31 317 485 041
Mobile
Secretarial phone
Phone 2
Fax
Note for telephonist
Note by telephonist
Visiting addressHollandseweg 1
6706KN, WAGENINGEN
Building/Room201/5012
Postal addressPostbus 8130
6700EW, WAGENINGEN
Courier87
Regular availability
Mo Tu We Th Fr
Morning
Afternoon
Side activities
  • Board Member - NIMA FAM
    Sep 2006 - Present

    Organizing activities for the Dutch Institute for marketing (NIMA), Food and Agribusiness Marketing group (FAM).

  • Lid Ledenraad - NIMA
    Jan 2017 - Present

    goedkeuring en vaststelling van de jaarrekening, strategienota, meerjarenraming, evaluatienota en verlening van decharge aan de leden van het Bestuur voor hun bestuur gedurende het afgelopen verenigingsjaar.|


Biography

Frans Verhees is Assistant Professor in the Marketing and Consumer Behaviour Group.

General research topic: marketing decision-making in medium sized, small and micro firms, including cooperatives, with a special interest in food and agribusiness.

Theoretical approach: By using theories and concepts from marketing (e.g. market orientation, market segmentation, branding and innovation adoption), and consumer behaviour (e.g. construal level theory, and social learning) he aims to understand how medium sized, small and micro firms in food supply chains make marketing decisions.

Current research: Current studies focus on:

  1. Branding of micro firms in food supply chains
  2. Branding of entrepreneurial firms
  3. Market oriented seed supply chains in emerging markets
  4. Marketing decision about online food retailing
  5. Market oriented selection of new fruit varieties

Expert Profile
Expertise

Publications
Publication lists

Projects

Education

Courses on marketing in general at the introductory level to specific topics and marketing at advanced levels.

Frans Verhees teaches:

  • Management and Marketing (BMO24306)
  • Advanced Management en Marketing (BMO21306)
  • Introduction to Business Economics, Management and Marketing (BEC21806)

In the passed he also taught

  • Introduction to managementand consumer studies (MCB11805)
  • Strategies and Models (MCB31806)
  • Marketing, Product Innovatie and Branding at het Anton Jurgens instituut (MBA)
Courses
  • BEC-21806 - Introduction to Business Economics, Management and Marketing
  • BEC-53806 - Sustainable Seaweed Chains
  • BEC-54806 - Theories for Business Decisions
  • BMO-21306 - Advanced Management and Marketing
  • BMO-24306 - Management and Marketing
  • MCB-11805 - Introduction to Management and Consumer Studies
  • YSS-10906 - Analysis of a Problem Situation
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