I am a PhD candidate on the project "To like or not to like: On negotiating taste in children of families with a low socioeconomic status". In this project, we study the development of food preferences in primary school-aged children from families with a low socioeconomic status. We map (the range of) implicit and explicit associations between (un)healthy, (not) tasty and (dis)liked foods. Additionally, we investigate if and how these associations are built and reflected in everyday family mealtime conversations. Finally, we develop an intervention tool that integrates the cognitive, affective and interactional features of food preferences to provide parents with practice-based means to effectively deal with the everyday challenges of healthy eating. The project is funded by the Edema-Steernberg Foundation. It has a duration of four years and is a collaboration between the Division of Human Nutrition (chair group Sensory Science and Eating Behaviour) and the Strategic Communication Group. The project is supervised by Professor dr. Hedwig te Molder (Strategic Communication Group), dr. Gerry Jager (Division of Human Nutrition) and Professor dr. Kees de Graaf (Division of Human Nutrition).