Erica van Herpen is Associate Professor in the Marketing and Consumer Behavior Group.

General reaserch topic: Consumer (food) purchases and at-home consumption decisions, and how these can be influenced

Current research: Current studies examine consumer decisions, both in retail settings and at home, to answer questions such as: How do household food practices at home influence food waste? How do retail practices influence not only consumers' in-store decisions but also how consumers treat products at home? How can we diminish the waste of food and packaging in households?

Topics center on:

1. consumers' use of the assortment of food products at home, and resulting food waste
2. the influence of cues in the retail setting on consumers' choices for healthy and sustainable food
3. the influence of retail practices (e.g., price discounts, communication about food waste, availability of products) on household food management

The above presentation about household food waste was given during the bioeconomy policy day of the European Commission.

Personal website: http://ericavanherpen.wix.com/ericavanherpen#

ToNoWaste is a project funded by Horizon Europe, and started in 2022. Across pilot cities, the project aims at developing and measuring the impact of interventions to diminish food waste.

Food Waste: Transition from Excess to Enough

The project FETE (Food Waste: from Excess to Enough) investigates changes in the food system, focusing on both consumer and retail concepts, to obtain a transition from having excess to having enough.

https://www.wur.nl/en/show/Food-Waste-Transition-from-Excess-to-Enough.htm

https://www.marketingandconsumerbehaviour.nl/new-project-food-waste-from-excess-to-enough/

REFRESH ('Resource Efficient Food and dRink for the Entire Supply cHain'): a project funded by EU Horizon 2020, started in 2015. REFRESH focuses on the reduction of avoidable food waste, and involves 26 partners from 12 European countries and China. More info on: http://eu-refresh.org/

NUDGIS ('Novel Understanding of Designs for Good Intervention Strategies in the food environment', 2015-2018): a research program examining the effectiveness of nudges, to gently suggest healthier food choices. The program entails four projects, and I am involved in the project on the role of social context. More info on: http://www.nwo.nl/en/research-and-results/research-projects/62/2300181562.html

DONRO ('Developer of Nudges for Retail and Out-of-Home', 2013-2015) is a topsector project that has investigated nudges related to retail atmospherics (light, music, scent). More info (in Dutch) on: http://www.wageningenur.nl/nl/project/DONROtechnologie-voor-succesvol-nudgen-1.htm

• ECH-31306 - Consumer Decision Making
• MCB-10806 - Social Psychology
• MCB-30806 - Sensory Perception and Consumer Preference