Zoek medewerkers/organisaties dr. HWI van Herpen
Naam
Naamdr. HWI van Herpen
RoepnaamErica
Emailerica.vanherpen@wur.nl

Werk
OmschrijvingUniversitair Hoofddocent
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 484 369
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
Fax+31 317 484 361
Notitie voor telefonist
Notitie door telefonist
BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5017
PostadresPostbus 8130
6700EW, WAGENINGEN
Bodenummer87
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag
Nevenwerkzaamheden
  • Expert advies - European Commission
    nov 2021 - jul 2023

    Lid van het European Consumer Food Waste Forum.|https://knowledge4policy.ec.europa.eu/projects-activities/european-consumer-food-waste-forum_en


Biografie

Erica van Herpen is Associate Professor in the Marketing and Consumer Behavior Group.

General reaserch topic: Consumer (food) purchases and at-home consumption decisions, and how these can be influenced

Current research: Current studies examine consumer decisions, both in retail settings and at home, to answer questions such as: How do household food practices at home influence food waste? How do retail practices influence not only consumers' in-store decisions but also how consumers treat products at home? How can we diminish the waste of food and packaging in households?

Topics center on:

  1. consumers' use of the assortment of food products at home, and resulting food waste
  2. the influence of cues in the retail setting on consumers' choices for healthy and sustainable food
  3. the influence of retail practices (e.g., price discounts, communication about food waste, availability of products) on household food management

 

The above presentation about household food waste was given during the bioeconomy policy day of the European Commission.

Personal website: http://ericavanherpen.wix.com/ericavanherpen#


Expertiseprofiel
Expertise
Sociale media
  Erica van Herpen op ResearchGate
  Erica van Herpen op Linkedin

Publicaties
Kernpublicaties
Publicatielijsten

Projecten

ToNoWaste is a project funded by Horizon Europe, and started in 2022. Across pilot cities, the project aims at developing and measuring the impact of interventions to diminish food waste.

Food Waste: Transition from Excess to Enough

The project FETE (Food Waste: from Excess to Enough) investigates changes in the food system, focusing on both consumer and retail concepts, to obtain a transition from having excess to having enough.

https://www.wur.nl/en/show/Food-Waste-Transition-from-Excess-to-Enough.htm

https://www.marketingandconsumerbehaviour.nl/new-project-food-waste-from-excess-to-enough/

REFRESH ('Resource Efficient Food and dRink for the Entire Supply cHain'): a project funded by EU Horizon 2020, started in 2015. REFRESH focuses on the reduction of avoidable food waste, and involves 26 partners from 12 European countries and China. More info on: http://eu-refresh.org/

NUDGIS ('Novel Understanding of Designs for Good Intervention Strategies in the food environment', 2015-2018): a research program examining the effectiveness of nudges, to gently suggest healthier food choices. The program entails four projects, and I am involved in the project on the role of social context. More info on: http://www.nwo.nl/en/research-and-results/research-projects/62/2300181562.html

DONRO ('Developer of Nudges for Retail and Out-of-Home', 2013-2015) is a topsector project that has investigated nudges related to retail atmospherics (light, music, scent). More info (in Dutch) on: http://www.wageningenur.nl/nl/project/DONROtechnologie-voor-succesvol-nudgen-1.htm


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