Erica van Herpen is Associate Professor in the Marketing and Consumer Behavior Group.
General reaserch topic: Consumer (food) purchases and at-home consumption decisions, and how these can be influenced
Current research: Current studies examine consumer decisions, both in retail settings and at home, to answer questions such as: How do household food practices at home influence food waste? How do retail practices influence not only consumers' in-store decisions but also how consumers treat products at home? How can we diminish the waste of food and packaging in households?
Topics center on:
- consumers' use of the assortment of food products at home, and resulting food waste
- the influence of cues in the retail setting on consumers' choices for healthy and sustainable food
- the influence of retail practices (e.g., price discounts, communication about food waste, availability of products) on household food management