Search staff/organisations ARH Fischer
Name ARH Fischer

Job details
DescriptionAssociate professor
OrganizationDepartment of Social Sciences
Organization UnitMarketing and Consumer Behaviour
Phone+31 317 483 053
Secretarial phone+31 317 483 385
Phone 2
Note for telephonist
Note by telephonist
Visiting addressHollandseweg 1
Postal addressPostbus 8130
Ancillary activities
  • Associate editor of a scientific journal - Journal of Insects as Food and Feed
    Dec 2019 - Present

    Finding reviewers with submitted (original or revised) manuscripts and based on recommendation of the reviewer comments (in connection to standards of the journal) recommend decision to editor in chief for publication, revision or rejection


Arnout Fischer is associate professor in consumer behaviour.

General research topic: consumer behaviour in relation to new technologies and innovative products in food.

Theoretical approach: By using insights from attitude theories in social psychology he aims to understand how existing knowledge and associations about (in)directly related products, emotions and cognitions contribute to attitudes towards innovations in food and agriculture.

Current research: Consumer response to new technologies in food and food production applied to topics like nanotechnology in food, gene-technology, high-tech ecology based agriculture. A range of protein alternatives including, the use of insect protein for human consumption, consumption of algae, mycelia, cultured meat, plant based meat and dairy alternatives.. 

Expert Profile
Social media
  Arnout Fischer on Linkedin
  Arnout Fischer on Twitter
  Arnout Fischer on Google Scholar Citations
  Arnout Fischer on ResearchGate
  Arnout Fischer on Narcis (Royal Netherlands Academy of Arts and Sciences)
  Arnout Fischer Orchid ID
  Arnout Fischer on Researcher ID

Key publications
Publication lists


Consumer Response to New Food Technology

My project portfolio centers on how consumers deal with novel technologies and innovations in food and agricultural production in the broader sense.

In my projects I often collaborate with technology developers and other social scientists to be able to gain access to real worl relevant examples and provide relevant input to the societal debate.

Across my studies I highlight different elements from consumer theory that can help me understand consumer responses to such technologies - such as perceptions, cognitive and emotional appraisal and categorisation. 


Lecturing and Thesis supervision Consumer Behaviour

If you are interested in any MSc or BSc level topic related to: Consumer response to new food technology you are welcome (examples - Nanotechnology, Cultured Meat, Insect Protein, Synthetic Biology, Algae, Genetic Modification).

Member of the Education Committee BBC-BEB-MME on behalf of the Consumer Studies specialisations in BBC-MME

Try out lecture Bachelor Bedrijf en Consument for high school students

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