Naam
Naamdr. IE de Hooge
RoepnaamIlona
Emaililona.dehooge@wur.nl

Werk
OmschrijvingUniversitair Hoofddocent Marketing en Consumentengedrag
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 486 124
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
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BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5015
Postadres
Bodenummer87
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

Ilona E. de Hooge is Associate Professor in Marketing and Consumer Behavior.

General Research Topic: Emotions (e.g. shame, guilt), creating positive experiences, and authenticity in marketing and consumer decision making and behavior.

Research: Originally, I studied the influences of shame and guilt on consumer behavior. Currently, I have extended my research to the influences of all types of emotions (both positive and negative) on consumer and marketing decision making (e.g., gift giving, advice taking, online retailing, food waste). Moreover, I study how concepts such as authenticity and positive experiences can be used in marketing and CB (e.g. to promote sustainable choices or suboptimal foods).


Expertiseprofiel
Expertise
Vaardigheden
  • Emoties, positieve ervaringen creeren, authenticiteit, cadeaus, voedselverspilling, online marketing, experimenten, onderhandelen, e-commerce
Sociale media
  Ilona de Hooge op Linkedin
  Ilona de Hooge op ResearchGate
  Ilona de Hooge op Scopus

Publicaties
Kernpublicaties
Publicatielijsten

Projecten

COSUS (A European Funded SUSFOOD project):

http://cosus.nmbu.no/

 

Creating a positive and sustainable gift experience in online retailing (E-commerce)

(A KIDV/TIFN funded project)

 

REFRESH food waste (a European Horizon 2020 Funded project):

http://eu-refresh.org/

 

Aspasia Grant (Received from NWO in 2018 based on NWO-VIDI performance)


Onderwijs

MCB-32306 Applied Consumer Studies (Lecturer)

MST-24806  Supply Chain Management (Lecturer)

MCB-20806 Principles of Consumer Studies (Coordinator & Lecturer)

Bachelor Thesis (Supervisor and co-reader)

Master Thesis (Supervisor and co-reader)

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Profiel