Naam
Naamdr. IE de Hooge
RoepnaamIlona
Emaililona.dehooge@wur.nl

Werk
OmschrijvingUniversitair Hoofddocent Marketing en Consumentengedrag
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 486 124
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
Fax
Notitie voor telefonist
Notitie door telefonist
BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5015
Postadres
Bodenummer87
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

Ilona E. de Hooge is Associate Professor in Marketing and Consumer Behavior.

General Research Topic: Emotions (e.g. shame, guilt), creating positive experiences, and authenticity in (sustainble) marketing and consumer decision making and behavior.

Research: Originally, I studied the influences of shame and guilt on consumer behavior. Currently, I have extended my research to the influences of all types of emotions (both positive and negative) on (sustainable) consumer and marketing decision making (e.g.,sustainable behavior, food waste, imperfect products, product repair, online retailing, and gift giving). Moreover, I study how concepts such as authenticity and positive experiences can be used in marketing and CB (e.g. to promote sustainable choices or suboptimal foods). My research has been published in marketing, social psychology, and food journals. I am Associate Editor at Frontiers in Psychology, part of the Education Board of WUR, and organizer of the MCB Inspiration series. 


Expertiseprofiel
Expertise
Vaardigheden
  • Emoties, positieve ervaringen creeren, authenticiteit, suboptimale producten, imperfecte producten, voedselverspilling, online marketing, product onderhoud en reparaties, experimenten, onderhandelen, e-commerce, duurzaamheid, cadeaus geven
Sociale media
  Ilona de Hooge op Linkedin
  Ilona de Hooge op ResearchGate
  Ilona de Hooge op Scopus

Publicaties
Kernpublicaties
Publicatielijsten
Onderzoeker ID's

Projecten

COSUS (A European Funded SUSFOOD project): http://cosus.nmbu.no/

 

Creating a positive and sustainable gift experience in online retailing (E-commerce)

(A KIDV/TIFN funded project)

 

Aspasia Grant (Received from NWO in 2018 based on NWO-VIDI performance)

 

Emotional Sustainability (Science Shop Project): Design for Emotional Sustainability: creating long-lasting consumer-product relationships - WUR


Onderwijs

MCB-32306 Applied Consumer Studies (Lecturer)

YSS-38003 Critical Reflections on Sustainable Business (Lecturer)

BMO-24806 Supply Chain Management (Lecturer)

BMO-35806 Supply Chain Networks (Lecturer)

MCB-20806 Principles of Consumer Studies (Coordinator & Lecturer)

Bachelor Thesis (Supervisor and co-reader)

Master Thesis (Supervisor and co-reader)

Internships (Supervisor and co-reader)

WASSHSFC PhD course Consumer Behavior: Theory and Applications in health and sustainability of food choices

Caption Text
  • mail
  • chat
  • print

Profiel