Search staff/organisations dr. IE de Hooge
Name
Namedr. IE de Hooge
FirstnameIlona
Emaililona.dehooge@wur.nl

Job details
DescriptionAssociate Professor Marketing and Consumer Behaviour
OrganizationDepartment of Social Sciences
Organization UnitMarketing and Consumer Behaviour
Phone+31 317 486 124
Mobile
Secretarial phone+31 317 483 385
Phone 2
Fax
Note for telephonist
Note by telephonist
Visiting addressHollandseweg 1
6706KN, WAGENINGEN
Building/Room201/5015
Postal address
Courier87
Regular availability
Mo Tu We Th Fr
Morning
Afternoon

Biography

Ilona E. de Hooge is Associate Professor in Marketing and Consumer Behavior.

General Research Topic: Emotions (e.g. shame, guilt), creating positive experiences, and authenticity in marketing and consumer decision making and behavior.

Research: Originally, I studied the influences of shame and guilt on consumer behavior. Currently, I have extended my research to the influences of all types of emotions (both positive and negative) on consumer and marketing decision making (e.g., gift giving, advice taking, online retailing, food waste). Moreover, I study how concepts such as authenticity and positive experiences can be used in marketing and CB (e.g. to promote sustainable choices or suboptimal foods).


Expert Profile
Expertise
Abilities
  • Emotions, positive experiences, shame, guilt, authenticity, gift giving, food waste, online marketing, experiments, negotiations, e-commerce
Social media
  Ilona de Hooge on Linkedin
  Ilona de Hooge on ResearchGate
  Ilona de Hooge on Scopus

Publications
Key publications
Publication lists

Projects

COSUS (A European Funded SUSFOOD project):

http://cosus.nmbu.no/

 

Creating a positive and sustainable gift experience in online retailing (E-commerce)

(A KIDV/TIFN funded project)

 

REFRESH food waste (a European Horizon 2020 Funded project):

http://eu-refresh.org/

 

Aspasia Grant (Received from NWO in 2018 based on NWO-VIDI performance)


Education

MCB-32306 Applied Consumer Studies (Lecturer)

MST-24806  Supply Chain Management (Lecturer)

MCB-20806 Principles of Consumer Studies (Coordinator & Lecturer)

Bachelor Thesis (Supervisor and co-reader)

Master Thesis (Supervisor and co-reader)

Courses
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Profiel