Zoek medewerkers/organisaties dr. B Piqueras Fiszman
Naam
Naamdr. B Piqueras Fiszman
RoepnaamBetina
Emailbetina.piquerasfiszman@wur.nl

Werk
OmschrijvingUniversitair hoofddocent
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 484 328
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
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BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5015
PostadresPostbus 8130
6700EW, WAGENINGEN
Bodenummer
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Biografie

My research core focuses on the role of the senses in the design of product (experiences) to encourage healthier/more sustainable behaviours. For this purpose I investigate new ways to understand consumers’ food preferences and motivations, both explicit and implicit. In my research I integrate the sequence from “theory informed product design” to desirable societal impacts by looking into the connecting mechanisms between multisensory signals from products and its surroundings to evaluative and behavioural measures.

My projects are funded by national organisations and EU projects (YPACK, ToNoWaste), though I also collaborate frequently with industry. Currently I'm the Chair of the European Sensory Network and Vice-Chair of the European Sensory Science Society.

I'm also coordinator of two MSc courses at the interface of food technology, nutrition, and consumer behaviour at WUR, and I'm often lecturing at other institutions abroad.


Expertiseprofiel
Expertise
Sociale media
  Betina Piqueras Fiszman op Linkedin
  Betina Piqueras Fiszman op ResearchGate
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Publicaties
Kernpublicaties
Publicatielijsten

Onderwijs
Vakken
  • MCB-30806 - Sensory Perception and Consumer Preference
  • MCB-32806 - Advanced Sensory Methods and Sensometrics
  • MCB-33306 - Integrated Sensory Science
  • MCB-70224 - MSc Internship Marketing and Consumer Behaviour
  • MCB-70424 - MSc Internship Marketing and Consumer Behaviour
  • MCB-79224 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-79324 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-80424 - MSc Thesis Marketing and Consumer Behaviour
  • MCB-80436 - MSc Thesis Marketing and Consumer Behaviour
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Profiel