Danny Taufik works at Wageningen University and Research and holds a PhD in Environmental Psychology, a MSc in both Social Psychology and Marketing and a BSc in Business Economics. He has extensive experience in conducting behavioural consumer research on various themes within the sustainability and health domains. He has executed research projects on for instance plant-based food consumption, meat consumption curtailment, energy conservation in the built environment, and reduction of plastic waste. His expertise is in quantitative consumer research methods, such as (field) experiments/ behavioural interventions, survey studies and monitor research, as well as systematic reviews. His work has been published in high-impact journals such as Nature Climate Change, Trends in Food Science & Technology, Science of the Total Environment, Journal of Environmental Psychology, and Energy Research & Social Science and has been covered in various media outlets such as the Huffington Post, The Telegraph and Boston Globe. Furthermore, he has won the International Association of Applied Psychology (IAAP) Best Dissertation Award 2016 and IAAP Best Paper Award 2015 for his research.