Naam
Naam FF Hoekstra MSc
RoepnaamGeert
Emailgeert.hoekstra@wur.nl

Werk
OmschrijvingDLO Onderzoeker
OrganisatieWageningen Economic Research
OrganisatieeenheidPerformance en Impact Agrosectoren
Telefoon
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BezoekadresPrinses Beatrixlaan 582-528
2595BM, 'S-GRAVENHAGE
Prinses Beatrixlaan 582-528
2595BM, 'S-GRAVENHAGE
Gebouw/Kamer/N.A./N.A.
PostadresPostbus 29703
2502LS, 'S GRAVENHAGE
Bodenummer
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
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Biografie

Passion for (sea)food 

Key words: fisheries, seafood, food, fish processing, wholesale, new circular business models, Lean StartUp, value chains, seafood marketing research, data analyses, innovation, economic research and aquaculture.

M:+31618203517
T:+31317484914
E: geert.hoekstra@wur.nl
www.wur.nl/economic-research

"There are far, far better things ahead than any we leave behind"? - C. S. Lewis

From childhood I have a passion for fish and food. As born and raised in a Dutch fishing village and agricultural region I have always been fascinated by the importance of food. In particular the dependence of food and nature. I admire the knowhow and craftmanship behind crops at land and catching the fish at sea, processing and selling the highest quality to consumers. Fish is not solely a healthy food product, but even more the most globally traded product perhaps. Seafood (fish and shellfish consumed by humans) is essential as a source of food supply and income (revenue stream) given a growing world population. In 2016 estimated global fish production was 171 million tonnes with a sales value of $362 billion (FAO).

It is my dream to connect (sea)food producers and consumers by (sea)food as a healthy food product from nature. Especially, could globally be a sustainable source for food supply and income.

Currently I support (inter)national governments and entreprises as an economist fisheries by research projects like:
- New Circular Business Models
- Market studies selling seafood products internationally
- Fishery economic stats: www.visserijincijfers.nl
- Innovation and marketing lectures entepreneurs in food&agri
- Economic position Dutch processing industry and wholesale
- Online dashboard about (inter)national seafood trade data
- Policy support and scenario studies about landing obligation, pulse fisheries etc.
- Economic valuation of European fish quota 


Expertiseprofiel
Expertise
Sociale media
  Geert Hoekstra op Linkedin
  Geert Hoekstra op Twitter

Publicaties
Publicatielijsten

Projecten

Ketenanalyse wild gevangen vis en aquacultuur, visverwerking en handel, handelsdata (import en export vis), Noordzee visserij, business model innovatie, verduurzaming, branding, circulaire economie.


Onderwijs

MSc Marketing - Rijksuniversiteit Groningen

Marketing Management met Marketing Intelligence vakken (met o.a. conjoint analysis, conversie rate optimization, analytics, customer lifetime value, online/digital marketing met Google Adwords).

MSc Human Resource Management - Rijksuniversiteit Groningen

Thesis: Online recruitment via Social Media and employer branding.

BSc Bedrijfskunde - Rijksuniversiteit Groningen

Minor: Psychology

Master of Honours programma - Rijksuniversiteit Groningen

Het master Honours programma is speciaal ontwikkeld voor ambitieuze studenten. Het is een extra programma van 15 ECTS dat je naast je reguliere masteropleiding volgt. In de masterclasses wordt vanuit verschillende wetenschappelijke invalshoeken het thema leiderschap belicht. Leiderschapsvaardigheden staan centraal in dit eenjarig programma.

 

Cursussen:

1. Seafood Value Chain Analysis (FAO)

In 2019 I have succesfully attented the course organized by the FAO about Value Chain Analyses with themes as: Circular Economy and innovation within Seafood. 

2. R programming

To learn the basics of R Statistics for programming and analyzing data.

3. Digital Marketing - NIMA

In deze mastercourse werden trainingen gegeven door vakexperts met korte assessments gedaan over de 5 thema's:
• Contentmarketing
• Search & Analytics
• CX (customer experience design)
• Social business + affiliate marketing
• Consumer Behavior

4. Lean GreenBelt - Cardiff University / Prifysgol Caerdydd

Lean Green-Belt, Projectmanagement

5. Customer journeys - Flowresulting

In een tweedaagse masterclass en een praktijkopdracht bij Rabobank gewerkt aan het optimaliseren van de customer journey bij het klantproces online financieren.

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