Ellen J. Van Loo is an Assistant Professor in Marketing and Consumer Behavior.
General Research Topic: My research expertise is in food marketing and consumer behavior, with specific emphasis on preferences and choice in the context of healthy and sustainable food.
Research: Originally, my research focused on consumer preferences and willingness-to-pay for sustainability labels and other quality labels as well as novel food products. Within the Marketing and Consumer Behaviour group of Wageningen University, I am now extending my research to IT-supported consumer food choice and digital marketing for healthy and sustainable consumer food choices. This includes for example, research on the E-grocery shopping environment as well as digital experiences in the physical store to guide consumers to make healthier and more sustainable food choices.
Keywords: Food choices in the online environment; IT-supported consumer food choice; Food labelling; Quality labelling; Novel food