Zoek medewerkers/organisaties dr.ir. EJ van Loo
Naam
Naamdr.ir. EJ van Loo
RoepnaamEllen
Emailellen.vanloo@wur.nl

Werk
OmschrijvingUniversitair docent
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 486 311
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
Fax
Notitie voor telefonist
Notitie door telefonist
BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5026
PostadresPostbus 8130
6700EW, WAGENINGEN
Bodenummer87

Biografie

Ellen J. Van Loo is an Assistant Professor in Marketing and Consumer Behavior in the Digital Food Landscape

Areas of expertise

  • Interventions with digital decision tools for healthy and sustainable consumer food choices
  • Digital food marketing and personalization
  • Online grocery shopping
  • Food labeling
  • Healthy and sustainable food consumption
  • Consumer valuation, experimental methods, discrete choice modeling

 

Current Research
My current research focuses on IT-supported consumer food choices to encourage healthy and sustainable consumer food choices. This includes research on how to stimulate healthy and sustainable food choices in the online grocery shopping environment. The use of decision support tools and other digital tools in both the physical as online store to guide consumers to make healthier and more sustainable food choices are investigated.  

Keywords: Food choices in the digital environment; IT-supported consumer food choice; Decision support tools; Personalisation; Food labelling; Quality labelling; Novel food;  Willingness-to-pay; Sustainable and healthy food choice


Expertiseprofiel
Expertise
Sociale media
  Ellen Van Loo op ResearchGate
  Ellen Van Loo op Linkedin
  Ellen Van Loo op Google Scholar Citations
  Ellen Van Loo op Publons

Publicaties
Publicatielijsten
Onderzoeker ID's

Onderwijs
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • YSS-10906 - Analysis of a Problem Situation
Vakken
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • MCB-52806 - Digital Food Marketing
  • MCB-70424 - MSc Internship Marketing and Consumer Behaviour
  • MCB-79324 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-80424 - MSc Thesis Marketing and Consumer Behaviour
  • MCB-80436 - MSc Thesis Marketing and Consumer Behaviour
  • YSS-81812 - BSc Thesis Business Studies
  • YSS-82312 - BSc Thesis Consumer Studies
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Profiel