Search staff/organisations dr.ir. EJ van Loo
Name
Namedr.ir. EJ van Loo
FirstnameEllen
Emailellen.vanloo@wur.nl

Job details
DescriptionUniversitair docent
OrganizationDepartment of Social Sciences
Organization UnitMarketing and Consumer Behaviour
Phone+31 317 486 311
Mobile
Secretarial phone+31 317 483 385
Phone 2
Fax
Note for telephonist
Note by telephonist
Visiting addressHollandseweg 1
6706KN, WAGENINGEN
Building/Room201/5026
Postal addressPostbus 8130
6700EW, WAGENINGEN
Courier87

Biography

Ellen J. Van Loo is an Assistant Professor in Marketing and Consumer Behavior in the Digital Food Landscape

Areas of expertise

  • Online food choice environments (e,g online grocery shopping, online meal ordering)
  • Interventions with digital decision tools for healthy and sustainable consumer food choices
  • Digital food marketing and personalization
  • Food labeling
  • Healthy and sustainable food consumption
  • Consumer valuation, experimental methods, discrete choice modeling

 

Current Research
My current research focuses on IT-supported consumer food choices to encourage healthy and sustainable consumer food choices. This includes research on how to stimulate healthy and sustainable food choices in the online grocery shopping environment. The use of decision support tools and other digital tools in both the physical as online store to guide consumers to make healthier and more sustainable food choices are investigated.  

Keywords: Food choices in the digital environment; IT-supported consumer food choice; Decision support tools; Personalisation; Food labelling; Quality labelling; Novel food;  Willingness-to-pay; Sustainable and healthy food choice


Expert Profile
Expertise
Social media
  Ellen Van Loo on ResearchGate
  Ellen Van Loo on Linkedin
  Ellen Van Loo on Google Scholar Citations
  Ellen Van Loo on Publons

Publications
Publication lists
Researcher ID's

Education
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • YSS-10906 - Analysis of a Problem Situation
Courses
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • MCB-52806 - Digital Food Marketing
  • MCB-70224 - MSc Internship Marketing and Consumer Behaviour
  • MCB-70424 - MSc Internship Marketing and Consumer Behaviour
  • MCB-79224 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-79324 - MSc Research Practice Marketing and Consumer Behaviour
  • MCB-80424 - MSc Thesis Marketing and Consumer Behaviour
  • MCB-80436 - MSc Thesis Marketing and Consumer Behaviour
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