Search staff/organisations dr.ir. EJ van Loo
Name
Namedr.ir. EJ van Loo
FirstnameEllen
Emailellen.vanloo@wur.nl

Job details
DescriptionUniversitair docent
OrganizationDepartment of Social Sciences
Organization UnitMarketing and Consumer Behaviour
Phone+31 317 486 311
Mobile
Secretarial phone+31 317 483 385
Phone 2
Fax
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Note by telephonist
Visiting addressHollandseweg 1
6706KN, WAGENINGEN
Building/Room201/5026
Postal addressPostbus 8130
6700EW, WAGENINGEN
Courier87

Biography

Ellen J. Van Loo is an Assistant Professor in Marketing and Consumer Behavior.

General Research Topic: My research expertise is in food marketing and consumer behavior, with specific emphasis on preferences and choice in the context of healthy and sustainable food.

Research: Originally, my research focused on consumer preferences and willingness-to-pay for sustainability labels and other quality labels as well as novel food products. Within the Marketing and Consumer Behaviour group of Wageningen University, I am now extending my research to IT-supported consumer food choice and digital marketing for healthy and sustainable consumer food choices. This includes for example, research on the E-grocery shopping environment as well as digital experiences in the physical store to guide consumers to make healthier and more sustainable food choices.

Keywords: Food choices in the online environment; IT-supported consumer food choice; Food labelling; Quality labelling; Novel food


Expert Profile
Expertise
Social media
  Ellen Van Loo on ResearchGate
  Ellen Van Loo on Linkedin
  Ellen Van Loo on Google Scholar Citations
  Ellen Van Loo on Publons

Publications
Publication lists
Researcher ID's

Education
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • YSS-10906 - Analysis of a Problem Situation
Courses
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • MCB-31306 - Creating Frameworks for Marketing and Consumer Behaviour
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