Zoek medewerkers/organisaties dr.ir. EJ van Loo
Naam
Naamdr.ir. EJ van Loo
RoepnaamEllen
Emailellen.vanloo@wur.nl

Werk
OmschrijvingUniversitair docent
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon+31 317 486 311
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
Fax
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BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5026
PostadresPostbus 8130
6700EW, WAGENINGEN
Bodenummer87

Biografie

Ellen J. Van Loo is an Assistant Professor in Marketing and Consumer Behavior.

General Research Topic: My research expertise is in food marketing and consumer behavior, with specific emphasis on preferences and choice in the context of healthy and sustainable food.

Research: Originally, my research focused on consumer preferences and willingness-to-pay for sustainability labels and other quality labels as well as novel food products. Within the Marketing and Consumer Behaviour group of Wageningen University, I am now extending my research to IT-supported consumer food choice and digital marketing for healthy and sustainable consumer food choices. This includes for example, research on the E-grocery shopping environment as well as digital experiences in the physical store to guide consumers to make healthier and more sustainable food choices.

Keywords: Food choices in the online environment; IT-supported consumer food choice; Food labelling; Quality labelling; Novel food


Expertiseprofiel
Expertise
Sociale media
  Ellen Van Loo op ResearchGate
  Ellen Van Loo op Linkedin
  Ellen Van Loo op Google Scholar Citations
  Ellen Van Loo op Publons

Publicaties
Publicatielijsten
Onderzoeker ID's

Onderwijs
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • YSS-10906 - Analysis of a Problem Situation
Vakken
  • MCB-30306 - Consumer Behaviour: Concepts and Research Methods
  • MCB-31306 - Creating Frameworks for Marketing and Consumer Behaviour
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Profiel