Naam
Naam M Mladenovic MSc
RoepnaamMilica
Emailmilica.mladenovic@wur.nl

Werk
OmschrijvingPromovendus
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
OmschrijvingPromovendus
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Reguliere werkdagen
Ma Di Wo Do Vr
Ochtend
Middag

Biografie

Milica graduated with two bachelor degrees in psychology and business management from Saint Francis College in New York City in 2017. Following, she completed a Research Master in Behavioral Science from Nijmegen's Radboud University in 2019. Currently, Milica is a PhD researcher at the department of Marketing and Consumer Behavior.

 

Her research topic revolves around  sustainable packaging technologies and consumer acceptance thereof. The focus of her PhD project is on understanding how graphic and verbal packaging attributes combine to signal sustainability to consumers, and how they influence consequent consumer evaluations of these products.


Expertiseprofiel

Projecten

YPACK project, funded by EU 2020 grant for Innovation

 


Onderwijs

BA in Psychology at St Francis College in New York, US

BS in Business Management at St Francis College in New York, US

MSc degree in Behavioral Science at Radboud University in Nijmegen, NL

Vakken
  • FQD-31806 - Product Properties and Consumer Wishes
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Profiel