Zoek medewerkers/organisaties M van der Meer MSc
Naam
Naam M van der Meer MSc
RoepnaamMonique
Emailmonique.vandermeer@wur.nl

Werk
OmschrijvingPromovendus
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
OmschrijvingPromovendus Marktkunde en Consumentengedrag
OrganisatieDepartement Maatschappijwetenschappen
OrganisatieeenheidMarktkunde en Consumentengedrag
Telefoon
Mobiel
Telefoon secretariaat+31 317 483 385
Telefoon 2
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Notitie voor telefonist
Notitie door telefonist
BezoekadresHollandseweg 1
6706KN, WAGENINGEN
Gebouw/Kamer201/5022
Postadres
Bodenummer

Biografie

Monique is a PhD researcher in the Marketing and Consumer Behaviour group at Wageningen University and Research. After obtaining a Bachelor in Business Administration, she graduated with two Master degrees (MSc Marketing and Research Master's degree in Business Research) from the University of Groningen.

Current research: Under the supervision of dr. ir. Arnout Fischer, her PhD research focuses on examining consumer response in the transition towards plant-based proteins. She researches effective marketing and naming strategies for plant-based meat and dairy alternatives in the supermarket, as part of the multidisciplinary project 'Accelerating the Transition to Plant-Based Proteins'.

Research interests: Consumer behaviour, consumer psychology, sustainable consumption behaviour, anti-consumption, choice restrictions, voluntary simplicity, behavioural decision making.


Expertiseprofiel
Expertise
Sociale media
  Monique van der Meer op Linkedin

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Onderzoeker ID's

Onderwijs
Vakken
  • MCB-12806 - Introduction to Management and Consumer studies
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