Search staff/organisations PT Prasetya MSc
Name
Name PT Prasetya MSc
FirstnamePriska
Emailpriska.prasetya@wur.nl

Job details
DescriptionDLO Acquisiteur
OrganizationBoard and staff Sciences Groups
Organization UnitPlant Sciences Group
Regular availability
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Biography

Comprehensive background in business development and project management of circular economy, sanitation, health, and agri-food projects. Has seven years of international public-private partnerships management across 10 countries in Asia, Africa, and Europe, and being a liaison between cross-sectoral stakeholders (governments, private companies, NGOs, knowledge institutions). Possess a strategic and business mindset towards understanding what the market needs. Passion for technological innovations (incl. digitalisation and AI) in agri, food, and life science sectors. Entrepreneurial attitude with sustainability and digital business experience.

A visionary and tenacious individual with strong writing and verbal communication skills. Excel at interpersonal communication to liaise with diverse clients, partners, and teams with interdisciplinary backgrounds. Have been gaining international experience from my works and studies for the last 13 years.

Highlights:
- Business Developer Global Yield Gap Atlas (agronomic database) at Wageningen University & Research. Identifying, offering values of a global agronomic database platform containing data on yield gap of world’s key crops to private, public, and non-profit actors.
- Liaison Officer Artificial Intelligence for Health for the Alliance between Wageningen University & Research, Eindhoven University of Technology, Utrecht University, and University Medical Center Utrecht.
- Led business development for circular economy innovation in sanitation and solid waste management in India, Bangladesh, Kenya, Uganda, Ethiopia, Tanzania (e.g. utilising waste for production of bio-fertiliser)
- Project Manager of Securing Water for Food project 'Circular economy with black and greywater recycling for exotic vegetable cultivation in the Nilgiris, India' by USAID, SIDA, the Dutch Ministry of Foreign Affairs and the Government of South Africa
- Founded Shape of Green Business, a company that offered business coaching to early-stage start-ups in the field of agri, water and energy sectors for the Dutch startup visa application
- Worked at Safi Sana as a Wastewater Treatment Design Associate, supporting the design of wastewater treatment of the biogas production plant in Ghana
- Conducted a feasibility study on reusing wastewater from Pangasius ponds for irrigation of paddy fields as a climate adaptation measure in Mekong Delta, Vietnam


Expert Profile
Expertise
Social media
  Priska Prasetya on Linkedin

Projects

1. Business Developer Global Yield Gap Atlas - GYGA (www.yieldgap.org)

Global Yield Gap Atlas (www.yieldgap.org) is a global agronomic database platform that offers robust estimates of yield gap and yield potential on existing farmland based on current climate and available soil and water resources. Results from GYGA can serve for a) strengthening market identification and investment prioritisation, b) undertaking risk analysis, c) providing a starting point to identify causes of yield gap in practice, d) monitoring impact over time.

With this role, I am responsible for:
- Capturing and generating user data, intelligence, and insight for future customer-oriented development of the platform
- Competitive landscape analysis, market positioning, and identification of unique selling propositions
- Digital marketing to potential clients and partners
- Approaching companies, public, and non-profit actors to explore their interest in capturing the values offered by GYGA via commercial license and sponsorship
- Coordinated with several groups of WUR (incl. Business Development, Plant Production Systems at Wageningen University, and Earth Informatics at Wageningen Environmental Research Groups)

2. Liaison Officer Artificial Intelligence for Health working group of the EWUU alliance

Wageningen University & Research (WUR) join forces together with Eindhoven University of Technology, Utrecht University, and University Medical Center Utrecht, in a strategic partnership called the alliance. With artificial intelligence (AI) for health as one of the prioritised themes, WUR contributes from the angles of environmental sustainability, food safety and food production, consumer behaviour, nutrition, and health.

Check out www.ewuu.nl/en/

With this role, I am responsible for:
- Providing insight into opportunities and options for initiating and organising research projects on the topic of AI for healthy lives
- Mobilising and coordinating researchers on the topic of AI for healthy lives
- Advocating scientific progress and innovation on the topic of AI for healthy lives that can be achieved together based on connecting internal and external partners of the alliance


Education

- Growth Hacking at Growth Tribe Academy (Amsterdam, the Netherlands; 2017)

Growth Tribe Academy (growthtribe.io) is Europe's 1st growth hacking academy. Growth hacking is a mix of lean startup, digital marketing, conversion rate optimisation, coding, and product management. It is a process of rapid experimentation across marketing channels and data-based process to product development to identify the most effective and efficient ways to accelerate growth in a business.

- MSc Urban Environmental Management at Wageningen University & Research (Wageningen, the Netherlands; 2012-2014)

- BSc Economics with specialisation in International Economics at Monash University (Melbourne, Australia; 2009-2012)

- Diploma of Business with specialisation in Commercial Business at Monash College (Melbourne, Australia; 2008-2009)

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